Your firm is now properly positioned, you have a conversion-focused website, and you’re driving traffic through your content strategy to develop leads. The second a website visitor gives you their email address, in any way, they instantly become a lead in your system. What now? The final step is to nurture those leads, gently guiding them toward a sale with ongoing, customized email communication. If that sounds like a ton of work, don’t worry. You can set it up to be almost completely automated. In this workshop, you will learn what marketing automation is and how it works, utilize lead scoring, write effective emails, and convert leads to clients.

Learning Objectives:

• Define marketing automation


• Measure lead scoring


• Practice writing effective emails


• Determine how to convert leads to clients